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Empowering JEKATA Women Groups with Marketing and Entrepreneurship Trainings, to Grow Community-led Small Businesses

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40 members of The Empowerment Network for Resilient Women (JEKATA) in Purwakarta and Sukabumi Districts participated in community business strengthening session (30–31/08 & 6–7/09). As part of a collaborative program between CARE Indonesia and its partners, the initiative encourages JEKATA members in exploring household-based, community-driven business opportunities.

The training combined theoretical and practical sessions on small business management, social media marketing, product packaging, and basic product photography using mobile phones.

Appreciations Awarded for Collaborative Works with CARE Indonesia in Bandung District

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CARE Indonesia received two awards from the Department of Empowerment, Child Protection, and Population Control of Bandung District during the main celebration of National Children’s Day and National Family Day in Bandung District.

We are deeply grateful for the recognition as a Gender-Responsive and Sustainable Development Partner, as well as for being acknowledged as the Best Provision Additional Nutritious Meal (PMT) Program Contributor in Bandung District. These awards reflect the collective support and collaboration of many stakeholders, including government agencies, in fostering safe and equitable spaces for women and advancing nutrition for Indonesia’s future generations.

Women Empowering the Household Economy

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Nyai Sunarsih’s Story: A Once Faint Voice Grows Louder in the Tea Plantations

Stories

Every morning, before the sky is fully lit, Nyai Sunarsih, a tea picker from Sukaluyu Village in Pangalengan Subdistrict, Bandung District, sets out for the plantation where she works. For an hour, the 51 year old woman strides nimbly across the uneven terrain of the Pasir Malang tea fields, carrying her tea picking machine and a “waring”, a large net used to collect the tea leaves she gathers.

The early mornings in Pasir Malang are dark and cold. The six kilometre route, with its steep inclines and rugged path, pushes Narsih, her nickname, to leave earlier than most workers, just to secure a decent picking block. “If I’m late, I might end up with the hardest terrain,” she says.

“I’ve been a tea picker for over ten years. I always leave at the same time even during heavy rain. If I’m late, I’ll get assigned to a difficult block, like on a slope or deep down in the lower fields,” she explained during a short break in the plantation.

A Changemaker in Her Workplace

Though she’s long worked in the fields, it was only in the past two years that Narsih felt part of a fair system. Previously, she recalls, area allocation for tea harvesting was unequal. Male workers were often given plots that were closer and easier to reach, while women were sent to more remote and difficult areas.

“Back then, we women just obeyed. If our supervisors gave us tough plots, we didn’t protest. We only confided in one another, never dared to speak up,” she said.

But everything changed after she joined the Community Development Forum (CDF), a program that facilitated by CARE Indonesia and partners, introduced her to gender equality, forum communication, and household financial management. Today, Narsih is an active member of the forum which also involve member of plantation management, village government, and field workers. Despite the diverse composition, Narsih holds her own with confidence.

“I initially joined the forum because my supervisor told me to. But I stayed as I learned so much. Through CDF, I realized that tea pickers like us deserve fair treatment, just like workers in other parts of the plantation company. And we have to speak up to get equal rights. That’s why now I’m brave enough to share my opinions with my supervisor,” she explained with a smile.

Narsih proposed a change in how land is allocated to the tea pickers. Instead of assigning it by gender, she suggested rotating plots among work groups, so that all teams get equal chances alternating between easy and difficult terrain.

“I was nervous at first, afraid the supervisor would think I was being rude or rebellious. But I knew this was for the good of all of us. So I pushed through. And to my surprise, my idea was accepted not only by my supervisor but also by other managers. They welcomed it. Now, the amount of tea I pick has increased, and so has my income and that of my fellow workers,” she said, blushing.

Before bringing her proposal forward, Narsih made sure to speak with her fellow workers and gather their feedback. Only after building a shared consensus did she speak to the supervisor. “This wasn’t just my problem it was everyone’s. That’s why I made sure we were all on the same page before I brought it up,” she explained.

A Voice That Brings Positive Change

The changes initiated by Narsih haven’t gone unnoticed. Saeful Hidayat, the supervisor at Malabar Plantation’s Pasir Malang Unit under PTPN I Regional 2 and Narsih’s direct superior, acknowledges positive impact she caused.

“I’ve seen a positive shift among the tea pickers. They used to be closed off and relied on others to speak for them. But now, they’re more confident in talking with supervisors and colleagues. I think Narsih stands out the most in that regard,” said Saeful.

He added that the workers’ newfound courage to speak up doesn’t offend him on the contrary, he welcomes it. “I’m actually glad when the workers, especially women workers are able to speak up directly to me. If there’s a problem, say, with a tea picking machine, it can be fixed swiftly. That means more tea gets picked and daily yields go up,” he explained.

According to him, this positive shift began with Narsih, who encouraged other women tea pickers to speak up too. “She’s become like a spokesperson for the workers, voicing suggestions and feedback. She’s encouraged other women to use their voices too. Maybe only a few have followed so far, but I believe this will continue to grow. More people will find the courage to speak up,” he added.

Expanding Her Role in the Community

The transformation in Narsih didn’t stop at work. She’s now active in her neighborhood too, sharing ideas such as a proposal for community-based waste management with the village youth group (Karang Taruna). Though the plan is still under discussion, she’s proud to contribute.

She also shared that her communication skills have improved. With this newfound confidence, she’s often asked to be the MC at various community events, from neighborhood religious gatherings to forum meetings and local group activities.

“I used to speak in a messy way, people couldn’t understand me. But since joining CDF, I’ve learned how to communicate more clearly and with structure. Now, gradually, I’m confident enough to be the MC at meetings. I want to keep learning, so I can keep advocating for my rights and those of other women to be treated fairly,” said Narsih.

Toward the end of the conversation, Narsih reflected on how CDF has helped her believe even more strongly in women’s right to progress. She became more confidence in her decision back then to managed her family’s finances more carefully so she could send her daughter to university, something rarely done, and often frowned upon, in her village.

“People used to think I was weird for wanting to send my daughter to college. Around here, it’s not common for girls to pursue higher education. But thank God, my daughter graduated, even though we didn’t have much. I just wanted her to have a better life than I did. And because of CDF, I know now that I made the right decision. I was not weird or crazy as they said,” she concluded, beaming.

 

Writer: Kukuh Akhfad
Editor: Swiny Adestika

Strengthening Women’s Resilience in Times of Crisis Through Economic Empowerment

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Data from Indonesia’s National Disaster Management Agency (BNPB) shows that women hold great potential to be involved in crisis management across all stages, from preparedness, to response, and recovery. According to the United Nations Office for Disaster Risk Reduction (UNDRR), including women in disaster planning can improve response effectiveness by up to 30 percent. Unfortunately, the reality on the ground remains unequal. In 2022, BNPB recorded that only about 20 women were actively engaged in disaster volunteer structures at the village level. Limited experience and capacity often prevent women from gaining adequate space for participation.

Strengthening women’s capacity in disaster response has become an urgent necessity. Beyond protection, it is also a strategic measure to reduce the risks of gender-based violence (GBV), which frequently rise during crises. A UNFPA (2019) report revealed that during the Palu, Sigi, and Donggala disasters, cases of domestic violence, harassment, and attempted rape also increased. Active involvement of women is therefore key to ensuring community safety and resilience.

Women at the Frontline of Resilience

CARE Indonesia (Yayasan CARE Peduli/YCP), in collaboration with various partners and with the support of local governments, works to strengthen the resilience of women’s groups across different regions.

In Sigi District, through the establishment of Women’s Economic Business Groups (KUEP) in six villages, women have received training, business support, and opportunities to enhance their capacity. The development and strengthening of these groups not only provide additional household income, but also equip women with economic independence that has proven essential when crises strike.

Similar efforts are underway in Berakit, Bintan District, Riau Islands, and in Likupang, North Minahasa District, North Sulawesi. In these areas, women play an active role in mangrove rehabilitation, collecting seeds, planting, and monitoring growth. Today, more than 100,000 mangrove trees stand, protecting coastal areas while opening up new economic opportunities. Women’s groups also process seafood into crackers, while in Berakit, they use mangroves to create natural dye batik, proving that conservation can go hand in hand with economic empowerment.

In Musi Banyuasin District, South Sumatra, 13 KUEPs run more than 190 types of businesses, ranging from savings and loans, palm leaf handicrafts, to culinary products. This program supports palm oil plantation communities, particularly women workers, whose incomes are at risk of declining during the replanting process. By empowering women in these communities, economic resilience is sustained even during uncertain times. Through these women led initiatives, group businesses have generated a total profit of IDR 88.2 million, while savings and loan management has successfully accumulated capital of up to IDR 1.2 billion.

In West Sumbawa District, West Nusa Tenggara, 16 Women-led Business Group (KUMP) use local resources such as shellfish and fish to develop small culinary businesses that strengthen household economies. These enterprises also contribute to reducing stunting prevalence in the region. By positioning women as key actors in driving family and community economies, the program simultaneously supports children’s nutrition, household independence, and stronger social networks at the community level.

Beyond Economics

Economic empowerment is only one dimension of this work. Across KUEPs and KUMPs, women also receive training on gender equality, leadership, and disaster risk reduction. The goal is clear to build holistic resilience. With stronger capacity, women can not only sustain their families, but also lead their communities in responding to climate change and disaster risks.

The World Bank (2021) highlights that women in economically vulnerable situations face higher mortality risks during disasters due to limited access to information, resources, and social support. Conversely, when women achieve economic independence and have a voice in decision making, community resilience increases significantly. They are able to build disaster resilient microenterprise networks, manage emergency funds, and even serve as trainers or mentors for other communities.

Collaboration for a Resilient Future

None of these initiatives would be possible without collective effort. CARE Indonesia’s programs are implemented with the support of local governments, partner organizations, and community members. Cross-sector collaboration is the foundation for ensuring that women have equal access, protection, and leadership opportunities in every situation, including during crises.

When women are given the opportunity, they do more than survive they lead change. With the spirit of #ActForHumanity in this year’s commemoration of World Humanitarian Day, women now stand at the forefront, shaping disaster management systems that are more inclusive, just, and free from violence affirming that resilient communities begin with resilient women.

 

Writer: Kukuh Akhfad

Editor: Swiny Adestika

Women Have a Voice: Equal Roles Transform a Family

Stories

A soft drizzle fell over the highlands of Pangalengan that afternoon, wrapping the hills in a gentle chill that lingered in the air. Amid the soft rain and lingering mist, a modest home became the setting for a warm, meaningful conversation. It was here that Wiwi Dewi, a 43-year-old woman known lovingly as Wiwi, opened up about her personal journey toward finding the courage she once thought she didn’t have.

“Maybe it became a habit. As a wife, I used to stay silent, even when I didn’t agree with my husband’s behavior. I was afraid to speak up or share my thoughts with him. I cried a lot, and our house felt empty,” she recalled with a deep sigh.

Wiwi is both a wife and a working mother. For more than a decade, she has worked as a tea picker at a plantation owned by PT Perkebunan Nusantara (PTPN) I Regional II in Pangalengan, Bandung District. Balancing the roles of wife, mother, and worker, Wiwi used to believe it was better to stay quiet to avoid conflict, even when she felt uncomfortable in her marriage. But things started to shift after she joined trainings under the Community Development Forum (CDF) program, facilitated by CARE Indonesia with partners.

“What struck me the most was the training on gender equality and communication. That was when I first realized that women have a voice and we deserve to be treated equally, especially by our partner,” she said.

Before joining CDF and receiving any training, Wiwi always stayed quiet facing her family issues. Fear silenced her courage. “I was afraid of saying the wrong thing, afraid of getting scolded. Even when my husband was at fault, I didn’t dare to call him out. But after being part of the CDF program for almost two years, I learned how important communication is. I also learned that husbands and wives should share responsibilities at home. That’s when I slowly began speaking up to my husband,” she explained.

With a gentle smile, Wiwi shared how her husband didn’t change overnight. The first time she tried to speak more openly, her husband, Saefullah, responded with silence and a frown. “At first, he didn’t say anything when I tried to explain. But over time, he started to listen. Now, he even helps with house chores like doing the laundry, cooking, and cleaning up,” she happily shared.

In a separate conversation, Saefullah firmly nodded in agreement about sharing household duties. “If I don’t help, I feel bad watching my wife do everything alone. So, I have to help because the burden should be shared,” he explained. For him, contributing to domestic work wasn’t something he did because he was told to, but because he realized, after his wife openly communicated with him, that housework isn’t just a woman’s responsibility, but it’s theirs to share.

Saefullah also fully support on Wiwi’s involvement in CDF activities. He believes the program has had a positive impact on her personal growth and their family life. “I’m proud, my wife is getting smarter. When she has schedule to join CDF activities, I take her there and pick her up. I would also cook when she’s not home and unable to cook for us. Now I also help her pick tea leaves in the field so her workload is lighter, and we earn more,” he said proudly.

The transformation didn’t just affect the couple but also their children. Their son, a junior high school student, has started contributing in house chores by washing his own clothes. Their eldest daughter, who is now married, has also been encouraged to discuss issues with her husband and resolve conflicts through communication, not silence.

The changes in Wiwi’s household prove that understanding in gender equality can reshape the dynamics of family life. Not to reverse roles or divide, but to build balance, fairness, and mutual respect.

As the conversation ended, Wiwi confidently expressed her belief that women can change and become the bigger heart of the household if given the rights and opportunities to learn. “I don’t regret joining CDF, even though it’s tiring after work. Because there, I get to learn. I used to just come home and take care of the house. Now, I have a voice,” she concluded, smiling.

 

Written by: Kukuh Akhfad

Edited by: Swiny Adestika

JEKATA Women’s Groups Hold Discussion on Gender Equality and Women’s Digital Safety

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The Empowerment Network for Resilient Women (JEKATA) in Purwakarta and Sukabumi Districts held a discussion on women and vulnerabilities in digital spaces (18 & 24/08), coinciding with Indonesia’s 80th Independence Day.

Initiated by CARE Indonesia (Yayasan CARE Peduli/YCP) with support from Traveloka, the dialogue served as both a knowledge sharing and community building space. It raised pressing issues such as social media scams, online grooming, and the misuse of personal data. During the event, more than 100 participants also echoed the call to end women’s vulnerabilities in digital environments.

The involvement of local male community leaders highlighted support for the principle of equality, namely the fair sharing of roles and responsibilities. It was also emphasized that gender constructs not only limit women but also restrict men from fully understanding equitable role-sharing and equality.

The event concluded with a series of lively competitions, fostering camaraderie and strengthening solidarity among all participants.

GBV Task Force Promotes Digital Literacy and Safer Work Environments for Workers

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The Bipartite Cooperation Institution (LKS) team and the Gender-Based Violence and Sexual Violence (GBV-SV) Task Force at PT Dasan Pan Pacific Indonesia conducted a socialization session for 200 workers, addressing women’s protection in digital spaces as well as workers’ health. The activity was carried out in commemoration of Indonesia’s 80th Independence Day (23/08).

This activity was initiated by CARE Indonesia with the support of Traveloka to promote digital literacy among workers and to foster a safe working environment. Through contest, quizzes, and the distribution of flyers, the LKS-Bipartite team and the GBV-SV Task Force encouraged all participants to have the courage to report incidents of violence against workers, whether occurring in the workplace or in cyberspace.

17 Garment Companies Develop Climate Adaptation Plans to Ensure a Safe Work Environment

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17 representatives from garment companies affiliated with the Gender Equity Network (GEN) in the provinces of Banten, West Java, and Central Java participated in a discussion on climate change adaptation and the sustainability of the garment industry. The event took place on July 26–27 in Yogyakarta. This initiative was led by CARE Indonesia with support from various partners, aiming to assist companies in addressing the challenges of climate change, particularly those affecting women workers.

During the discussions, participants identified key challenges faced by their companies in creating a safe and comfortable working environment for employees. Each company representative also developed climate adaptation strategies and joint action plans, which they are expected to present to their respective management teams for implementation.

13 Women’s Economic Business Groups Strengthen Economic Resilience in Musi Banyuasin

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A total of 13 Women’s Economic Business Groups (KUEP) in Musi Banyuasin have successfully increased household income through 190 home-based businesses, including palm frond crafts, food production, and livestock farming. These groups, involving 505 women across 13 villages, have generated a combined profit of IDR 88.2 million and managed a savings and loan fund amounting to IDR 1.2 billion. This initiative is the result of a collaboration between PT Cargill, CARE Indonesia, and the Musi Banyuasin District Government since November 2022, aimed at fostering women’s economic independence through training, business capital, and mentoring support.

The program also integrates nutrition gardens, protection for women and children, and environmental conservation. Village governments have shown strong support through policy and funding from village budgets. Products from the KUEP have been showcased at the MUBA Expo and featured in the regional electronic catalog. Abdul Wahib Situmorang, CEO of CARE Indonesia, noted that the program has reached over 100,000 people and is expected to continue growing, aligning with national initiatives such as the Koperasi Merah Putih program.